TIBERSOFT BLOG

With things changing day by day, we are all adjusting to our new normal of remote working, social distancing and restricted travel. However, this doesn’t mean that our sales strategy is on hold, instead we want to help guide you through this challenging time with some simple “plays” you can start implementing in your business today.

With things changing day by day, we are all adjusting to our new normal of remote working, social distancing and restricted travel. However, this doesn’t mean that our sales strategy is on hold, instead we want to help guide you through this challenging time with some simple “plays” you can start implementing in your business today.

Last week, we hit the ground running at the 57th annual IFMA Presidents Conference in Phoenix, AZ. As always, the event connects foodservice leaders from some of the largest operators, manufacturers, and distributors within North America. And this year, there was no shortage of great connections and conversations. It’s clear, the future of foodservice is reliant upon us focusing on the 3 T’s: Talent, Technology and Tough Competition.

Forgive the click bait title - but I am serious. Our work with foodservice manufacturers involves many CRM system implementations that cannot tell which operators are customers currently buying from them, and which are prospects. In the world of foodservice manufacturing, the only way to know this is by clear visibility to location level sales.

A few months ago, Jennifer Post at the CORE Group and I were discussing CRM systems and how they relate to the foodservice channel. More specifically the idea of feeding vetted white space leads from Tibersoft to a CRM system as a sales campaign and in return, receiving sales call disposition data back into Tibersoft iQ. We started to get...