Quinlan Anderson
Product Marketing Analyst

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Industry Veteran’s Starter Guide to Foodservice Analytics

Education Deep Dive: Sizing Up and Defending Sales Opportunities During Times of Uncertainty

In our last article, we introduced OPTRADE Active and the concept of Value of Placement (VOP). As a reminder, VOP is a way of determining the average amount of case volume that you expect to sell into a new location over the course of a year in a specific market, geography, Group Purchasing Organization, Foodservice Management Company, or distributor, once...

Industry Veteran’s Guide to Foodservice

Lessons in transforming your sales organization from executive leader Tim Rech  On May 18th, Foodservice professionals from all over the country tuned in to Navigators online to draw on Tim Rech’s nearly 4 decades of foodservice experience. Throughout his career, Tim has touched nearly every part of the business – from restaurant operator, to non-commercial operator, to sales and marketing...

How You Can Size Up New Sales Opportunities With OPTRADE Active

The foodservice industry’s most powerful Operator database and software platform – Tibersoft’s OPTRADE – has built an enviable reputation for its ability to energize foodservice ‘go to market’ processes and campaigns. Key to this success has been its diverse and feature-rich modules, including the Direct Sales Module, Operator Review Module, Distributor Review Module and Audit, Authentication and Growth Modules. To...

A Strong Recovery Signal for the Foodservice Industry

Does Your CRM Software Know Who Your Customers Are?

With things changing day by day, we are all adjusting to our new normal of remote working, social distancing and restricted travel. However, this doesn’t mean that our sales strategy is on hold, instead we want to help guide you through this challenging time with some simple “plays” you can start implementing in your business today.