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Education Deep Dive: Sizing Up and Defending Sales Opportunities During Times of Uncertainty
In our last article, we introduced OPTRADE Active and the concept of Value of Placement (VOP). As a reminder, VOP is a way of determining the average amount of case volume that you expect to sell into a new location over the course of a year in a specific market, geography, Group Purchasing Organization, Foodservice Management Company, or distributor, once...
Industry Veteran’s Guide to Foodservice
Lessons in transforming your sales organization from executive leader Tim Rech On May 18th, Foodservice professionals from all over the country tuned in to Navigators online to draw on Tim Rech’s nearly 4 decades of foodservice experience. Throughout his career, Tim has touched nearly every part of the business – from restaurant operator, to non-commercial operator, to sales and marketing...
