Actionable Go-to-Market Intelligence for Away From Home Manufacturers

We unify your operator, distributor, and sales data into a single source of truth. This empowers your teams to act faster, recover trade spend, and execute with confidence.

OPTRADE Powered by Tibersoft

Transaction-verified, location-level intelligence.

Actionable insights that guide smart decisions.

Driving measurable sales and trade performance.

Three decades of foodservice leadership and expertise.

Shaped by and trusted across the AFH community.

Transaction-verified, location-level intelligence.
Actionable insights that guide smart decisions.
Driving measurable sales and trade performance.
Three decades of industry leadership and expertise.
Shaped by and trusted across the AFH community.

For nearly 30 years, we’ve empowered the world’s leading Away From Home manufacturers to master their data and drive profitable growth.

The Only FAFH Intelligence You Can Trust

Our partnerships are built on delivering measurable ROI. From uncovering significant trade spend savings to providing unmatched data mastering, here’s how we help our clients win.

OPTRADE: The Only FAFH Data Ecosystem

Exclusive to Tibersoft, OPTRADETM unifies operator, distributor, and GPO data into a verified ecosystem of transaction intelligence. No other partner has access to this breadth and depth of FAFH intelligence.

Industry Expertise: Guidance from FAFH Veterans

Our Client Success Managers are seasoned foodservice professionals who act as an extension of your team. They turn complex data into actionable go-to-market strategies that deliver measurable ROI.

Community: An Exclusive Network of FAFH Leaders

Through confidential circles and Navigators events, Tibersoft clients gain access to a trusted peer network where strategies are shared, challenges are solved, and the future of FAFH is shaped.

At the Heart of Tibersoft: OPTRADETM

OPTRADETM is the FAFH industry’s only operator location level data engine that unites manufacturer, distributor, and operator data into one trusted, decision-ready source.

It transforms fragmented data into dynamic, actionable intelligence that fuels smarter, faster go-to-market strategies.

Real Success Stories from Tibersoft Users

Our clients’ success drives everything we do. With Tibersoft, food and packaging manufacturers transform fragmented data into a trusted advantage. Intelligent, actionable insights at the location level, combined with expert guidance and a community of peers, help them recover trade spend, build trust through clarity, and pursue new growth opportunities by truly understanding their customers.

Proven Results in Foodservice Analytics

Tibersoft’s platform processes 20 million rows of trade claim data monthly, helping clients identify millions of locations and optimize sales strategies with precision.

$500K+

Annual trade spend recovered by large manufacturers

94M+

Transactions processed with unmatched accuracy

3–50+

Data sources unified into a single source of truth

88+

Years of collective FAFH data expertise

From Data Chaos to Confident Execution

Tibersoft transforms fragmented data into a trusted asset for your entire organization. We deliver role-specific intelligence that empowers the teams at the heart of your go-to-market strategy, including Sales, Finance, Marketing, and IT, to take faster, more decisive action.

Accelerate Growth with a 360° Customer View for Sales Teams

Gain total operator and distributor visibility to prioritize high-value accounts, uncover white space, and increase win rates.

Maximize ROI on Every Trade Dollar for Finance Teams

Audit, track, and recover trade spend with confidence, ensuring every dollar protects margins and drives growth.

Prove Campaign ROI & Respond to Market Shifts for Marketing Teams

Measure true operator performance, validate campaign ROI, and pivot strategies to capture demand ahead of competitors.

Reduce Time-to-Insight from Months to Hours for IT Teams

Deliver clean, verified FAFH data directly into your CRM, TPM, and BI systems and eliminate costly, time-consuming manual processes.

Purpose-Built for Away From Home Manufacturers

Tibersoft is designed for manufacturers selling into indirect, complex FAFH environments, from national chains to independents, across every segment:

K-12 Schools

Healthcare & Hospitals

Lodging & Hospitality

Colleges & Universities

Senior Living

Workplace & Institutional Foodservice

See How Leading Away From Home Manufacturers Drive Profitable Growth

Our partnerships are built on delivering measurable ROI. From uncovering significant trade spend savings to providing unmatched data mastering, here’s how we help our clients win.

Scott Tobak

Director,
Prepared Foods Revenue Growth Mgmt

Tyson

The Tibersoft team knows the FAFH industry, recognizes emerging trends, and are always professional and responsive to our needs. Tibersoft has been a great strategic thought partner, and I appreciate the way they create space for those in the industry to connect and share ideas.

Carol Schiro

Trade Reporting Manager

SaraLee Frozen Bakery

We have been impressed with the level of support provided throughout our onboarding. Having a dedicated Customer Success Manager, along with access to the OPTRADE Community, has been extremely helpful as we implemented a new process.

Dawn Beauregard

Head of Non-Commercial/K12 Sales

Ocean Spray

Tibersoft simplifies complex data challenges, offer thoughtful problem-solving, and are genuinely easy to work with. Tibersoft continues to exceed expectations, and I highly recommend them to any organization looking to unlock smarter, faster, data-driven decisions.

Bryan Krayer

Vice President

Smithfield

Tibersoft are masters of foodservice data. This understanding of our business has helped us put our data to work, transforming it into a valuable asset that directly impacts our business visibility and profitability.

Kristin Gilmore

West Region Manager

Kellogg’s

I regularly rely on Tibersoft for visibility and actionable insights. It has truly helped me become a better detective of my business as a regional manager. It has been a valuable tool for me, and I highly appreciate its capabilities.

Lisa Favia

Senior Director, Commercial Strategy for Away from Home

Kellanova

Tibersoft gives us the visibility we need to see where we’re selling our food and how much we’re spending at every location on that food. We can be very prescriptive in sending our sales team out to call on operators and they know exactly where they are going and what the opportunities are so it’s a much more effective sale.

Matt Stredney

Finance Director, Business Development

Conagra Brands

Working with Tibersoft is essentially seamless. I feel like Alex is a part of our Conagara team. We have frequent touch points with him throughout the week. And based on his industry expertise, we found a lot of value having those valuable touch points with him.

Anthony Hathaway

Director of Finance

Aspire Bakeries

With Tibersoft, you can provide harder numbers and statistics on why your customer should take action. Not only is it just good for us, but explain why it’s good for them, and it’s how we win together.

Justice Wolcott

VP of Finance

Lamb Weston

Tibersoft has allowed us to gain further insights of where our trade dollars are being spent and how they are being used and to be more effective with our trade dollars, recoup some of those dollars that were being less effective or being paid down twice for the same program.

Vlad Georgiev

Senior Manager, Sales and Trade Strategy

Kellanova

Tibersoft’s Distributor Review module has changed our business for the better – saving us both time and money by bringing efficiency to our distributor review process and helping us better understand what the distributor is really dong to impact our business.

Dan Johnson

Account Executive

Kellogg’s

With Tibersoft, you can provide harder numbers and statistics on why your customer should take action. Not only is it just good for us, but explain why it’s good for them, and it’s how we win together.

Heather Hicks

Vice President of IT

Super Bakery

Tibersoft’s K-12 Audit solution transformed our audit process. We went from manually hunting for errors to automatically identifying and stopping up to 10% in double-dips. The platform’s precision is unmatched. In one instance, it identified over $17,000 in invalid claims by one claimant in a single month—delivering a clear and immediate ROI.

Scott Tobak

Director,
Prepared Foods Revenue Growth Mgmt

Tyson

Tibersoft has been and continues to be a critical business partner in our FAFH business. Tibersoft brings value to our business through efficient operator data management which enables both the identification of sales growth opportunities through their analytical and reporting tools and the identification and prevention of unintended layering of trade spend.

Lesly Bahena

Sales Support Analyst,

PepsiCo U.S.

As Sales Support for PepsiCo U.S., my role is to oversee the Tibersoft solution implementation and onboarding. Together, we’ve been able to implement multiple tools for our foodservice sales teams to achieve the goals that PepsiCo has set each year as the food and beverage industry leader. The capabilities we built have been a great support for different roles in our Foodservice Field team, and for keeping a close review of the strategies we rollout throughout the year.
Dominic, my dedicated Client Success Manager, complemented my skillset with his experience and expertise. And his support has been appreciated when it comes to implementing new ideas and keeping Tibersoft functional and updated.

Rick Smith

National Account Executive

J.M. Smuckers

Navigating decision-making involves convincing others that data should help drive our choices. Relying solely on instincts is outdated; instead, I advocate for data-backed actions. Does this approach truly make sense, especially when investments are at play? It usually does because ROI improves.

Matt Stredney

Director, Business Development

Conagra Foodservice

The Tibersoft Audit tool has become an essential part of our trade management process. It allows us to quickly identify double dip issues at the line-item level and reject them before GPO payments are processed. Managing short payments and generating detailed backup is straightforward, and the support from the Tibersoft team is consistently excellent. Most importantly, we see a clear, measurable ROI using the tool.

Carol Schiro

Trade Reporting Manager

SaraLee Frozen Bakery

From the beginning, our CSM guided us through understanding the system and configuring it to meet our needs. The community has helped us develop our internal workflow. The availability of multiple knowledgeable resources made the transition smoother, and we appreciate the consistent, productive guidance we have received.

Dawn Beauregard

Head of Non-Commercial/K12 Sales

Ocean Spray

Tibersoft has been an invaluable partner across two organizations I’ve worked with over the past 10 years. The Tibersoft team is highly responsive, collaborative, and consistently delivers solutions with impressive speed.

Your Operator Data Is an Untapped Asset. We Help You Leverage It.

Navigating the FAFH channel raises critical questions about data, integration, and ROI. We believe in providing clear, direct answers to the most common challenges we help our partners solve.

3820 Mansell Rd Suite 350, Alpharetta, GA 30022

Why can’t our IT team just build this?

Because FAFH data pipelines are uniquely complex. Tibersoft delivers in days what could take IT teams months, giving them time to focus on higher-value initiatives.

We already have a CRM and TPM. Where does Tibersoft fit?
We don’t replace your systems. We make them exponentially more valuable by feeding them clean, reliable operator data
Does this work for packaging manufacturers?

Yes. Tibersoft serves both food and packaging manufacturers. Whether you’re selling proteins or packaging, sauces or straws, we help you see true operator performance.

What is OPTRADE?

OPTRADE is Tibersoft’s proprietary FAFH data engine, uniting manufacturer, distributor, and operator insights to provide unmatched visibility and decision power.

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Tibersoft Team