[BLOG] KEEP YOUR TRADE DOLLARS WITHOUT A LAWSUIT
[Event] 2019 Navigators Conference
[BLOG] HOW CONAGRA AVOIDS PROFIT LEAKAGE
I want to grow sales
To grow the top line,
sales resources must know the
opportunities and measure
the results.
sales resources must know the
opportunities and measure
the results.
I want to improve profit
To improve profitability,
all your volume and
costs must be in
one place.
all your volume and
costs must be in
one place.
SOFTWARE PLATFORM & DATA SHARING COMMUNITY
Tibersoft’s Explore software is backed by the power of OPTRADE, the industry’s most connected operator database.
Tibersoft solutions inform each stage of your foodservice go-to-market process.
Click a quadrant below to see how we help.
ANALYSIS
An analysis of the type of campaign an organization wants to execute is the first critical step in campaign development. It is important to understand the roles and responsibilities of each team member through each step of the campaign process.
DISTRIBUTOR REVIEW MODULE:
Manage Distributor relationships with contract and list price business in
one place
DEVELOP
The next critical step in the campaign process is the development of what the organization is going to execute against. Once the segments and items have been defined and sales is aligned to the campaign parameters, an organization needs to determine what the offer is, identify the specific targeted locations, and ensure that sales is equipped with the appropriate sales collateral to execute properly.
EXECUTE
Execution is the most critical step but can only be successful with cross-functional alignment through the Analyze and Develop phase. If the sales organization is not “sold” on the campaign, then the execution of the campaign is destined to fail. The Execute phase is where Order Decisions are made and how they ultimately will be recorded and measured.
DISTRIBUTOR REVIEW MODULE:
Manage Distributor relationships with contract and list price business in
one place
MEASURE
Measurement closes the loop on the campaign process by authenticating orders. As Order Decisions are transmitted to Tibersoft, Trade Claims are matched up to each of those targeted locations to determine the success of a campaign.
AUDIT MODULE:
Save 5% of your trade spend. Detect, repair, and prevent last mile promotion errors.
ADEM
