Michelle McCabe
Tibersoft, Director, Marketing
Michelle not only has a passion for Marketing, but is a self proclaimed “foodie” as well. Her experience in B2B Marketing operations, technology & data allows her to speak to the unique challenges foodservice Sales & Marketers are looking to solve. She is focused on helping solve go-to-market challenges and sharing the stories of Tibersoft’s clients.

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Smithfield Foods: The Right Data Makes For Better Business Decisions

Smithfield Foods: The Right Data Makes For Better Business Decisions Hear how Brooks Friedman, Senior National Accounts Sales Manager at Smithfield Foods, gained clarity and insight into his company’s wealth of data with go-to-market solutions available to any foodservice manufacturer.

Understanding Foodservice GPO Volumes: A Lesson from the World’s Largest Pork Producer

With the prevalence of foodservice double dipping, the need to understand your data at a glance is crucial. See how foodservice giant, Smithfield Foods, simplified and organized their GPO and Contract Management Customer data with an eye to identify, eliminate, and prevent duplicate spending.

National Restaurant Association Show 2019

School Nutrition Association Annual National Conference 2019

Cleveland Research Company Foodservice Forum

IFMA Marketing & Sales Leaders Forum

IFMA Presidents Conference

Does Your CRM Software Know Who Your Customers Are?

Tibersoft's guide to unlocking your customer data: put your CRM system on a path to help your organization by connecting to a foodservice go-to-market platform.

Chobani: Managing Explosive Growth

Chobani: Managing Explosive Growth When Lisa Fisher left a much larger CPG organization, for an explosive growth opportunity at Chobani, she didn’t need double dipping analytics. What she needed was a current view of her business through distribution into her operator customers’ locations. Operators in the non-commercial segments were all over her clean yogurt products and she needed to have...