Michelle McCabe
Tibersoft, Director, Marketing
Michelle not only has a passion for Marketing, but is a self proclaimed “foodie” as well. Her experience in B2B Marketing operations, technology & data allows her to speak to the unique challenges foodservice Sales & Marketers are looking to solve. She is focused on helping solve go-to-market challenges and sharing the stories of Tibersoft’s clients.

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Kellogg’s: Eliminating Manual Data Searching to Advance Sales Analysis

Kellogg's: Eliminating Manual Data Searching to Advance Sales Analysis “Before Tibersoft, when it came to data and end-user information, it was a wild guess. The data was often corrupted and created big lags - sometimes up to six months. There was a lot of duplication. Having access to data that would help measure KPIs was a luxury.” - Vlad Georgiev,...

How to Keep Your Finger on the Pulse of Foodservice during COVID-19

How to Keep Your Finger on the Pulse of Foodservice during COVID-19 Learn how to keep your finger on the pulse of foodservice during COVID-19. Using our new tool OPTRADE Pulse, discover insights and trends within active Operator Locations across the entire OPTRADE client community. Identify locations remaining open, and track locations as they reopen to deploy Sales resources accordingly...

How to Keep Your Finger on the Pulse of Foodservice during COVID-19

Learn how to keep your finger on the pulse of foodservice during COVID-19. Using our new tool OPTRADE Pulse, discover insights and trends within active Operator Locations across the entire OPTRADE client community. Identify locations remaining open, and track locations as they reopen to deploy Sales resources accordingly during COVID-19.

How to Keep Your Finger on the Pulse of Foodservice during COVID-19

Learn how to keep your finger on the pulse of foodservice during COVID-19. Using our new tool OPTRADE Pulse, discover insights and trends within active Operator Locations across the entire OPTRADE client community. Identify locations remaining open, and track locations as they reopen to deploy Sales resources accordingly during COVID-19.

How Tibersoft is Responding to Coronavirus (COVID-19)

We are facing a truly unprecedented time, but as a foodservice community, we will get through this together. Tibersoft is responding to the challenges with COVID-19 to keep our staff and clients safe. The information below is reflective of our guidelines and practices as of March 17, 2020. We will update this post accordingly to reflect any fundamental changes to...

Tibersoft Overview: Activating Sales Go-To Market Strategies

MBC Food Service Sales & Marketing Share Group

Cleveland Research Company Foodservice Forum

IFMA 2020 Presidents Conference

NACUFS 2020 NATIONAL CONFERENCE