Michelle McCabe - Director, Marketing
Michelle McCabe
Tibersoft, Director, Marketing
Michelle not only has a passion for Marketing, but is a self proclaimed “foodie” as well. Her experience in B2B Marketing operations, technology & data allows her to speak to the unique challenges foodservice Sales & Marketers are looking to solve. She is focused on helping solve go-to-market challenges and sharing the stories of Tibersoft’s clients.

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Sustainable Growth Ebook

Authenticate Module: Identify Your Sell-To and Ship-To Locations In One Step

Authenticate Module: Identify Your Sell-To and Ship-To Locations In One Step Blog Image

Growth Module: What Foodservice Opportunities Are You Missing?

Authenticate Module: Identify Your Sell-To and Ship-To Locations In One Step Blog Image

Kellogg’s: Eliminating Manual Data Searching to Advance Sales Analysis

Kelloggs video icon Vlad Georgiev

Kellogg's: Eliminating Manual Data Searching to Advance Sales Analysis “Before Tibersoft, when it came to data and end-user information, it was a wild guess. The data was often corrupted and created big lags - sometimes up to six months. There was a lot of duplication. Having access to data that would help measure KPIs was a luxury.” - Vlad Georgiev,...

How Tibersoft is Responding to Coronavirus (COVID-19)

We are facing a truly unprecedented time, but as a foodservice community, we will get through this together. Tibersoft is responding to the challenges with COVID-19 to keep our staff and clients safe. The information below is reflective of our guidelines and practices as of March 17, 2020. We will update this post accordingly to reflect any fundamental changes to...

Tibersoft Overview: Activating Sales Go-To Market Strategies

Authenticate Module: Identify Your Sell-To and Ship-To Locations In One Step Blog Image

A Recap of the 2019 Navigators Conference: Now You Can!

2019 Navigators Conference

Don’t wait – the things you imagined for foodservice data and analytics are here now. That was the resounding theme of this year’s annual conference with topics ranging in foodservice best practices from AI, to how to conduct best in class business reviews. Let's take a moment to recap what went down at this year's Navigators conference.

Conagra Foodservice: Real Savings, In Real Time

Conagra Foodservice: Real Savings, In Real Time Hear how Matt Stredney, Manager Business Development, and the team at Conagra Foodservice stopped reviewing endless amounts of data and started uncovering real savings, in real time to prevent future double dipping.

Real Savings, In Real Time: How a Best-In-Class Foodservice Manufacturer Avoids Profit Leakage

"We pay trade once, and that trade is effectively used throughout our to-to-market strategy" - Matt Stredney

The foodservice GPO space is constantly evolving. Matt Stredney and his team at Conagra knew this was something they had to get in front of to ensure their bottom line wasn’t affected. With the complexities that come with data coming in from a number of different data sources, the opportunity for foodservice trade double dipping continues to be a real threat to CPG manufacturers.

Smithfield Foods: The Right Data Makes For Better Business Decisions

Smithfield Foods: The Right Data Makes For Better Business Decisions Hear how Brooks Friedman, Senior National Accounts Sales Manager at Smithfield Foods, gained clarity and insight into his company’s wealth of data with go-to-market solutions available to any foodservice manufacturer.