The International Foodservice Manufacturers Association (IFMA) recently published a report on the Sales Landscape. It reveals that only 3% of manufacturers believe that their sales organization uses customer data “extremely well”. Competition within the foodservice industry is continually evolving to incorporate new tactics and resources, but it seems that the pace of change has been increasing since COVID. Foodservice manufacturers seek to leverage the newest and most promising avenues for profitable growth and need strategies based on evidence for sales excellence rather than intuition alone. Most organizations want to be data-driven, but are they leveraging their data to its full potential?  

Being data-driven goes beyond simply collecting data; it’s about embracing a culture of analytics and using data to inform every aspect of business operations. This means not only understanding the importance of data but also implementing the right processes to ensure its effective utilization – a Data-Driven Sales Cycle (DDSC).  

The Data-Driven Sales Cycle – Beyond Traditional Sales 

The Data-Driven Sales Cycle (DDSC) is a systematic approach that reshapes how foodservice manufacturers navigate the complex terrain of sales optimization. This framework provides a roadmap for sales excellence encompassing four critical steps essential for driving the sales team to success – data completeness, data transformation, data clarity, and data ROI.  

Data Completeness – Building Confidence Through Complete Data

Data completeness results in data confidence, which is the cornerstone of the Data-Driven Sales Cycle. In fact, without confidence in the accuracy and completeness of data, the entire cycle falters before it even begins, as manufacturers risk making decisions based on flawed or incomplete information, leading to suboptimal outcomes. Data confidence ensures that decisions are grounded in reliable information, driving sales success. 

Data Transformation – Harnessing Data Transformation for Sales Succes

Transforming raw data into actionable insights isn’t just about technology; it’s about aligning people, processes, and systems to maximize efficiency and drive tangible outcomes. It involves converting raw data into actionable insights through cleansing, enrichment, and analysis. By automating processes and leveraging advanced analytics tools, organizations can streamline sales operations and drive growth. 

Data Clarity – Simplifying Complex Data for Actionable Insights

With data pouring in from all directions, manufacturers need data clarity to extract meaningful insights from the vast amounts of data at their disposal. The Data-Driven Sales Cycle cuts through the noise, distilling complex datasets into actionable insights – it entails not just having access to comprehensive data, but also organizing it in a manner that is understandable and actionable to make informed decisions and capitalize on opportunities. 

Data ROI – Maximizing Returns with Smart Analysis

Evaluating Return on Investment (ROI) is a critical step in assessing the effectiveness of sales strategies and initiatives. It allows organizations to quantify the value generated from sales activities and identify areas for improvement. Continuous ROI analysis helps manufacturers determine which sales tactics are yielding the highest returns and allocate resources accordingly. 

Each stage of the Data-Driven Sales Cycle is crucial, and completing the full cycle is essential for achieving optimal results. 

Data Mastery for Manufacturers: Tibersoft’s Solution 

Tibersoft empowers manufacturers through its Data-Driven Sales Cycle (DDSC) solution to leverage data effectively in driving sales strategies and business growth. It is a comprehensive solution tailored to the unique needs of every manufacturer, ensuring that they navigate through data with ease and confidence. It empowers manufacturers to: 

  • Gain Visibility: Access location-level sales data for informed decision-making. 
  • Simplify Data Overload: Simplify complex data overwhelm by providing transaction-verified insights in a visually intuitive format. 
  • Streamline Processes: Streamline internal processes, saving time and resources, and improving operational efficiency. 
  • Boost Profitability: Use data-driven decisions to increase profitability and competitiveness. 
  • Optimize Resources: Receive personalized support for effective data utilization and strategic insights. 

As manufacturers strive to outperform competitors in an increasingly data-driven era, leveraging the Data-Driven Sales Cycle becomes a crucial tool for maintaining market leadership and establishing a prominent industry position. Tibersoft guides manufacturers through the labyrinth of foodservice performance optimization toward profitability, resilience, and sustained growth.  


Explore the Data-Driven Sales Cycle today!