Chart the right course for your foodservice go-to-market strategy.


Connect with foodservice professionals across Sales, Marketing, Trade, Finance and IT during this two day conference to learn tools and tactics to grow sales and refine trade spend and double dips to grow net revenue.

Why Attend?

40+ Attendees

Including client speakers from some of the largest food manufactures in North America

100% Satisfaction

100% of 2018 attendees surveyed would recommend the conference to a peer

15+ Foodservice Manufacturers

Network with peers from throughout North America, share best practices and resolve some of the industry’s largest challenges including double dipping, and ‘Ship-To’ vs. ‘Sell-To’.


Past Agenda

7:00 PM – 10:00 PM Evening Event
Chicago Cubs vs. Pittsburgh Pirates
7:30 AM – 8:30 AM BREAKFAST
8:30 AM – 8:50 AM Opening Remarks
Presenter: Chris Martin, Tibersoft & Jim Baker, Cultura Technologies
8:50 AM – 9:50 AM Product Update + Parent Child Relations
We’ll discuss how grouping C&U, K-12, and relating Ship-To to Sell-To operator locations will improve your go-to-market productivity.
Presenter: Chris Hart, Tibersoft & Dominic Puleo, Tibersoft
9:50 AM – 10:15 AM Be Anywhere
Tales of foodservice road warriors; best practices using the new Tibersoft Anywhere version.
Presenter: Sheldon Morgan, Conagra Foodservice
10:15 AM – 10:30 AM AM BREAK
10:30 AM – 11:30 AM Mining GPOs
Using Operator Review to maximize opportunity with the groups.
Presenter: Brooks Friedman, Smithfield Foods
11:30 AM – 11:45 AM Tibersoft TV
Learn how we’ve now embedded video within Explore.
Presenter: Rob Benson, Tibersoft
11:45 AM – 12:45 PM LUNCH
12:45 PM – 2:45 PM Workshop: Visualizing Go-To-Market Position
Co-facilitated by Delta Associates, this two-hour interactive working session will teach attendees how to apply different types of data visualization techniques to create compelling business stories, and help shape the new visual templates within Tibersoft Explore.
Presenter: Rob Benson, Tibersoft; Mary Wilson, Tibersoft; Steve Gerst, Delta Associates & Kristie Sanders, Delta Associates
2:45 PM – 3:00 PM PM BREAK
3:00 PM – 4:00 PM Kellogg’s Case Study: Tony the data-driven Tiger
Well curated data is grrrrreeat! Suzanne shares her journey to becoming data-driven, and how it has transformed the way Kellogg’s does business.
Presenter: Suzanne Cwik, Kellogg’s
4:00 PM – 4:15 PM Wrap Up & Open Discussion
Presenter: Chris Martin, Tibersoft

Advanced Analytics Workshop

Monday, Oct 7th

Best suited for advanced Tibersoft users, this workshop will allow you to deep dive into the new Tibersoft Explore Advanced Analytics, including Sales Whitespace, True Volume, Same Store Sales, Value of Placement and Penetration. The workshop will be split into 3 parts: Defending your book of business, growing sales, and private 1:1 consulting session with your CSM. 

Facilitated by Tibersoft’s foodservice analytics experts and CSMs, this small group format (seats are limited) will offer you practical, interactive and hands-on learnings that can be brought back to your team and put into action back at your office right away. At the end of the training, you’ll also receive a certificate of completion.

Early Bird

$249 * Now - August 31st


$379 * Sept 1st - Sept 30th


$499 * Oct 1st - Oct 7th


Navigators 2019
Suzanne primarily supports non-commercial foodservice, including large national accounts. She is also the Kellogg’s business lead for Tibersoft Explore.

Sr. Manager of Foodservice Trade and Sales Strategy


Brooks is focused on developing Non-Commercial strategy to prioritize customers and segments that drive the most incremental growth. His expertise lies in Non-Commercial Contract Management and GPO channels. With his background in culinary, he also leads the culinary ideation process for his National Accounts Sales Team.

Senior National Accounts Sales Manager


Sheldon Morgan has been with Conagra Brands for over 17 years in various roles and responsibilities. He started within Conagra Frozen Foods in a Finance role and moved throughout the organization in Operations, Customer Service, Supply Chain, and most recently, Sales. Sheldon was part of the Sales pilot team for Tibersoft Explore Pro as well as Tibersoft Explore Anywhere.
Sheldon Morgan

Director of Corporate Accounts


Steve consults with CPG manufacturers and retailers in the areas of category management, store clustering, sales tactic effectiveness, advertising ROI, and supply chain efficiencies. Steve brings 17 years of experience in statistical analysis and data-driven decision-making to Delta Associates. He has a Ph.D. in Atmospheric Chemistry from the University of Washington, where he later became an award-winning teacher.



Interested in Becoming a Speaker?


Hotel Details:

Union League Club of Chicago

65 Jackson Blvd, Chicago, IL 60604, USA

Room Rate:

$189.00 USD + tax

To reserve call 1.800.443.0578 or email and reference ‘Tibersoft’ before Monday, September 7th, 2019.

Frequently Asked Questions

How much does it cost?

The conference cost is included in your subscription fees. The Advanced Analytics Workshop fees are additional and stated above.

What is the cancellation policy?

If you know you cannot attend the event, cancellations received by 5:00pm (Eastern Time) prior to September 16th 2019, will be accepted. There will be a $100 Food & Beverage penalty fee for cancellations received after 5:00pm (Eastern Standard Time) on September 16th, 2019. To cancel your registration, you will need to send your cancellation in writing to

Can I send a substitution if I am unable to attend?

If you know you cannot attend the event, you can transfer your event pass to someone else until October 4th, 2019 at 5:00pm (Eastern Time). To transfer your pass, send an email to

What is the Dress Code at the Event Venue?

The dress code at the Event Venue, ULCC, is Business Casual Attire consisting of:

-Men: Collared shirt (including turtleneck) and slacks or dress denim.
-Women: Slacks, dress denim, or skirt with blouse or sweater.

The full Event Venue Dress Code requirements can be read here.

Where can I find the full terms & conditions?

Full conference terms and conditions can be found here.

Additional Questions? Please email the Navigators Conference Team at

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