Chobani: Managing Explosive Growth

When Lisa Fisher left a much larger CPG organization, for an explosive growth opportunity at Chobani, she didn’t need double dipping analytics. What she needed was a current view of her business through distribution into her operator customers’ locations. Operators in the non-commercial segments were all over her clean yogurt products and she needed to have ‘eyes and ears’ to manage distribution, leverage her broker relationships, and incent her team: generally, to manage the business.

Source: IFMA TV

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