Chobani: Managing Explosive Growth
When Lisa Fisher left a much larger CPG organization, for an explosive growth opportunity at Chobani, she didn’t need double dipping analytics. What she needed was a current view of her business through distribution into her operator customers’ locations. Operators in the non-commercial segments were all over her clean yogurt products and she needed to have ‘eyes and ears’ to manage distribution, leverage her broker relationships, and incent her team: generally, to manage the business.
Source: IFMA TV